Vue Hotel Houhai Beijing
Beijing, China

10,000 SQM, BUILT 2017
80 KEYS, MEMBER OF DESIGN HOTELS

Brand Strategy, Interior, Architectural Additions, Landscape, Signage, Installation Art, Product, Graphic,

Infosheet

BALANCING OLD AND NEW_ VUE Hotel by the Orange Hotels Group is part of a growing global phenomenon of locally rooted boutique hospitality brands, which aim to immerse its guests in authentic and bespoke experiences. With locations in key cities across China, the VUE Hotel brand draws proudly from the culture and context of where its properties are located, but always does so with a contemporary and whimsical twist. Unapologetically modern in its approach, the brand embodies the desires of the urbane traveller; creating comfortable and inviting spaces that are paired with intriguing art and delectable cuisine.

VUE Hotel’s flagship property is located in Beijing, in the Hutong district of Houhai. The hotel compound sits on the edge of the picturesque Houhai lake, and neighbours a verdant public park, as well as historic Hutong houses which are still used by local inhabitants today. Located along Houhai’s banks are also a district of bars and vibrant cafes.

Undertaken as a major adaptive-reuse exercise, the hotel comprises a series of artistically transformed quasi-historic buildings from the 1950’s. This intriguing hotel compound invites you to explore its many facets where you will discover a series of landscaped gardens, a bakery café fronting the bustle of the Hutong streets, a signature restaurant in a warehouse, a rooftop bar overlooking the lake, a gym and over 80 rooms and suites, several with private gardens or with views overlooking the park or lake.

In the pink rabbit restaurant, the diagonal pattern of the "cracked ice-ray" lattice is more regularized and is inspired instead by the rhythm of the existing steel roof trusses – we extrapolated the truss into a feature wall behind the banquettes and the bar counter.

• Branding
• Awards
“VUE Hotel’s compound comprises a series of disparate quasi-historic buildings from the 1950s. Conceptually, the design harnesses all leftover space between each building, tying the compound into a single holistic experience. These spaces have been treated with an ice-ray lattice pattern, inspired by traditional Chinese screens. Meanwhile, the hotel’s planting and trees respond to the seasons and in summer, the courtyards and rooftop bar will become shrouded in thick, green foliage, while winter will see bare branches frame the sky.”
AHEAD Asia Awards, Singapore, 2018
“It was their drive to innovate and constantly question convention that we found impressive about MOD. Our industry is very competitive and to thrive & stand out, we need to be ahead of our competitors, MOD’s work is ground-breaking and sets a new hospitality standard for each city, as VUE did for Beijing. MOD conceived of the brand idea, handled the masterplanning, interiors and branding etc; providing inventive design ideas yet pragmatic and cost-effective. To see the result was an outstanding feeling. I highly commend MOD to you as they are awesome to work with.”
Wuhai, Founder & CEO, VUE Hotels