CREATING A UNIVERSE_ Designed for Keppel Land & Mapletree: to tap into the potential of the 2 show-units, MOD created a mini-universe for each of its units, replete with the unique personas and quirks of its “occupants” in order to derive meaning for its design, as opposed to merely accessorising its aesthetics.
The Entertainer - We pictured the home owner as a vivacious bon vivant who grabs life by the horns. Regularly entertaining at home, he sees home as an extension of his sociable personality.
The Voyagers - The couple we imagined for this apartment will put a smile on your face: former “hippie” types who have grown up and settled down, they still manage to maintain a carefree outlook on life.
The Entertainer's exquisite taste in cocktails and interest in mixology is only matched by his passion for big-wave surfing. Masculine and sophisticated, the universe we created for him is replete with the requisite trappings you would expect, e.g. a hand-crafted timber surfboard hangs at the entrance, blurring the line between art-object or sporting equipment. Béton brut is contrasted with exquisite bronzed-metal and rich timber-panels, capturing his irreverent take on luxury.
“The Voyager's travel the world at every opportunity they get but are always eager and happy to return home to their abode: a constant anchoring point in their adventurous lives. Collecting mementos, art and photographs of their travels, these treasured artifacts create an idiosyncratic assemblage of eclectic layers over time. ”
