A CITY THAT NEVER SLEEPS_ For Singapore's golden jubilee, MOD was invited to design 2 of the National Day "SG50" funpacks. These funpacks in the form of tote bags are to be distributed to some 1.2 million households island wide, with 50 different designs, in celebration of the nation's 50th birthday.
Through the design process, we wanted to capture and celebrate the nation's progress from regional backwater to significant global player by focusing on the "can do" spirit of Singaporeans through its energy and relentless growth.
Our first design is inspired by Singapore’s constantly changing cityscape and how it reflects the nation’s rapid progress. We have decided to honour this in our design, illustrating a perpetual state of reconstruction, which also reflects our firm’s contribution to shaping the built environment of the country.
Our second design is inspired by Singapore island's constantly evolving boundaries and how they mark the nation’s need for more land and growth. We have decided to honour this in our design, illustrating the different stages of reclamation over the past decades and into the distant future.
"What I do for a living is to create landmarks in the city. But I'm creating something in someone's home now for the country's birthday, so it's really special."
