243 SQM, BUILT 2017
GO GO MR. ROBOTO_ MOD was commissioned to design the branding and spatial experience for RACE, a new robotic facility aimed at educating, and introducing robots into automating existing manufacturing industries. The brief for the laboratory space required flexibility to showcase a changing series of modular robots as well as be used for hands-on training and lectures. The laboratory needed to be a continuous open space, yet conducive for small clusters for hands-on training. Underpinning this brief, MOD also sought to create an engaging and future-forward spatial experience that denotes the idea of industrial automation and precision.
For maximum flexibility to the space, MOD introduced a "second" skin - developed to seamlessly create a dynamic space by deconstructing the ceiling and wall planes into an array of dazzling facets. Each facet comprises stacked layers of hand-cut aluminium hollow tubing.
The aluminium screen cladding also serves to cloak the necessary but unsightly mechanical and electrical services while allowing ease of access for operation. The random sprinkle of custom LED strips serves to highlight the multi-directional panels with a cutting-edge aesthetic.
"A wonderful design for a tech learning space that uses materials to communicate its use. The fact that it can be transported and temporal adds to the complexity of the design."
Inspired by the concept of modularity, and influenced by aesthetics of precision and dynamism; the logotype is an expression of a complete form comprised of individual standalone parts.
"MOD has played an important role in helping us in achieve commercial and brand reputational success. We are indeed glad to have MOD as our innovative and committed partner."
