3,220 SQM, BUILT 2017
A CINEMATIC EXPERIENCE_ MOD has been appointed to transform “The Majestic”, Penang’s oldest cinema, into an event space. Inspired by the existing heritage building as well as the region’s rich Asian cinematic culture, we have created a series of sensorial experiences which balance The Majestic’s unique past with its contemporary role as a lifestyle destination.
The vast cinema hall has been transformed into an event space for an array of lifestyle events ranging from movie screenings to car launches and wedding celebrations. The circle seating area is designed as a bistro bar overlooking the cinema hall. A special VIP room located in the former projectionist room overlooks the circle bistro and provides playful voyeuristic opportunities to see but not be seen.
Searching for a common thread that transcended genres and decades of movie making, we came across the clapboard, something common on all movie sets whatever the genre and turned that into the driving graphical element uniting the spatial and branding experience.
"I was very attracted to the graphical quality of the stripes and extrapolated it to the spatial dimension, making something two-D into three-D. This gesture allowed us to pay homage to the heritage of the cinema whilst contemporising the space and the result is really hypnotic."
Longlist, Entertainment Venue of the Year, 2019 (out of more than 1,000 entries, worldwide) at Frame The-Great-Indoors Award, Netherlands
