INDUSTRIAL MEETS HIGH STREET_ Durasafe, Singapore’s leading supplier of premium safety gear and equipment, approached MOD to create a gallery that would reinforce its existing strong brand presence for its predominantly male customer base and reach end users instead of businesses. Situated in a 6m high modern warehouse space, MOD’s design for the Durasafe Gallery is a multi-layered spatial experience that dramatises the entire process of viewing safety gear products. The entire facade serves as a backdrop for an over-sized Durasafe logo; passing through this strongly coloured backdrop, one walks into an entirely black environment, which allows the multi-coloured safety products on display to visually pop.
“This design is completely revolutionary in comparison to any safety retail stores in the world. This store’s design has been featured continuously in many local and overseas media. There have even been tourists coming to the store because they read about it in lifestyle or design magazines. The store is a game changer, which has enabled the company to reinvent itself and it has put us on the world map of design innovation and excellence."
The space comprises a double-storey scaffold-like structure surrounding a feature display area and lounge. Inspired by the industrial environments and construction sites where Durasafe’s products are most commonly employed, the ‘scaffold’ allows the products to be clearly displayed in distinctive categories - these are further called out with custom designed graphic logos in light boxes.
Continuing the inspiration from industrial environments, the signage and branding elements complement and enhance the spatial environment with the use of bold "safety" colours and font choice.
1. Winner, Best Retail Space, 2013 at FX International Interior Design Awards, United Kingdom
2. Winner, Best Small Store, 2013 at ISG Retail Week, United Kingdom
3. Winner, Red Dot Design Award, 2014 at Red Dot Award, Germany
4. Winner, Interior Design, 2015 at Golden Pin Design Award, Taiwan
5. Winner, Bronze Medal, Retail, 2014 at Design for Asia Award, Hong Kong
