BRANDED SPACE_ Universally considered as one of the pillars of the modern Ad agency, Leo Burnett embodies a rich lineage of contemporary creative thinking infused with age-old heritage and values.
Situated in a free plan space on the 2nd floor of a recently restored conservation building, the journey forms a continuous loop around the office. The minute the lift doors open, visitors are confronted by a big black pencil, floor-to-ceiling long, emblazoned with the Leo Burnett logo. The pencil is tilted at an angle, as if it is drawing a graffiti style portrait of Leo Burnett himself, a mural that is literally larger than life, extending from floor to window to ceiling and measuring over three metres. Say goodbye to boring wall signages and founder's portraits.
The work desks are designed as playful collage of stained plywood whilst the reception is anchored by a continuous sculptural white counter that incorporates an embedded multi-media screens exhibiting the agency's past work.
Other tongue-in-cheek touches remind people that it is not all work and no play — trophies casually tossed into a wheelbarrow as if winning awards is effortless; a wall dedicated to red apples, another one of Leo Burnett's icons, that each employee gets to personalise.
A 15-metre long '7+' anamorphic art is painted across the outdoor terrace, with an umbrella and two deck chairs marking the exact spot where you need to be in order to make out the '7+', a top accolade among the advertising fraternity.
1. Winner, Interior Design of the Year, 2010 at International Design Awards, USA
2. Winner, Gold, Best Office, 2010 at Modern Decoration Awards, China
3. Certificate of Excellence, Commercial Category, 2011 at Perspective Awards, Hong Kong
4. Finalist, Interiors, Best Office, 2011 at World Architecture News Design Awards, United Kingdom
