500 SQM, BUILT 2009
MEETING FACE TO FACE_ We have created a holistic experience for Face to Face, a regional service office provider spanning Architecture, Interiors and complete Branding. Situated in the CBD, the project aims to provide a service office and meeting environment that captures an emerging need for more lifestyle orientated workplaces. Redefining the concept of meeting, our Face to Face concept redefines the idea of a concierge at a service office space, and redefines the way people meet.
We de-familiarized the distinction of a reception counter by turning it into a 10-meter long sculptural Magnet Bar where tenants can meet, play and interact. The all-black graphic wall provides potential for seasonal transformation for lifestyle-driven tenants and stores pantry snacks for sale and all mailboxes.
Playfulness and identity shifting extends to the exterior, where we worked with an existing facade featuring silvery coppery gray mullions and greenish-tinted glass, and created an asymmetrical series of LED light columns that start regularly spaced out at the top of the building and then end, connected, at the entryway, which has drawn in the occasional tourist.
"While meeting face-to-face is hardly a new idea, Seah argues there is a tangible need for such environments. Rather than a hierarchical system, MOD's layout for the upper-story offices (where much of the actual work happens) includes a centrally accessible core including mailboxes, reception, snack counters and informal meeting areas."
In the spirit of true multi-disciplinary design, MOD also created the brand concept & logo, and designed all namecards, letterhead collaterals, menu etc, and art-directed the concierge's uniform design.
"Portrayals of human and animal silhouettes provide a quirky and playful sensibility in the reception, pantry, meeting rooms and even the fire escape stairs allow the experience to be imaginable for both 1st time visitors and tenants.These features also aid in the de-familiarization in the normative understanding and experience of typical office spaces."
