BUILT AREA - 3,381 SQM
LAND AREA - 1,765 SQM
BUILT 2024
THE LIGHTNESS OF BEING_ Designed as an intentional icon and place maker, the customer experience center for luxury Mumbai based developer balances the notions of gravitas and lightness - simultaneously grounded but yet visually dynamic. Housing a suite of public spaces, discussion and display rooms as well as a large area for mock up show flats, the building is centered around a lush and verdant bar lounge space, and is crowned by a roof terrace with panoramic views of the surrounding development.
“Each one of the building’s multi levels houses a specific aspect of the choreographed customer-centric journey, and has been designed to ensure a holistic experience. The building’s key architectural gesture is its facade which comprises a series of “fingers” which rise or lower to create a dynamic silhouette.“
Touching the ground at a series of points, the fingers rise to reveal the lightness of the interior spaces and seem to hover at the peak of the building’s apex. In contrast to the generic glass box gallery space, MOD’s design allows the building to transcend mere function, but to also contribute towards the client’s branding and image as a lifestyle driven developer.
