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Ministry of Design | CODE JEWELLERY BRANDING
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CODE JEWELLERY BRANDING

SINGAPORE
PRODUCT DESIGN, COMPLETED 2019

product, Graphic,

Design Description:
In collaboration with iconic paper and leather experiential lifestyle retailers, Bynd Artisan, Ministry of Design (MOD) creates its inaugural wearable collection: CODE.

With reference to the striking sartorial structure of the iconic tuxedo, MOD rebels against the idea of the “fashion consumer”; returning power to the “fashion creator” in each of us. Forget conventional dress codes, live by your own CODE.

To deconstruct the concept of the tuxedo, the entire collection has been distilled down to a single angular leather module: a starting point for infinite compositions. CODE is ultimately conceived as a system for creation rather than a singular creation. Petite pendant or commanding vest, CODE also seeks to blur the boundaries between apparel and accessory.

For CODE’s 2019 debut, MOD has created the “Launch Edition”. Based on a 6-module composition, it is available in a trio of tonal attitudes: CODE CLASSIC - a pure black composition; CODE SOFT - a pastel composition and CODE ALCHEMY - a silver and gold composition. CODE expansion kits are also available in packs of two modular units.

CODE will be available for sale across all Bynd Artisan Ateliers and online at www.byndartisan.com from 20th May 2019. While stocks last.