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MR. ROBOTO



RACE ROBOTICS LABORATORY

SINGAPORE
243 SQM, BUILT 2017

brand strategy, interior, graphic,

MOD was commissioned to design the branding and spatial experience for RACE, a new robotic facility aimed at educating, and introducing robots into automating existing manufacturing industries. RACE intended to also feature a series of interchangeable modular robots as a key unique proposition.

BRANDING
Inspired by the concept of modularity, and influenced by aesthetics of precision and dynamism; the logotype is an expression of a complete form comprised of individual standalone parts.

SPATIAL EXPERIENCE
The brief for the laboratory space required flexibility to showcase a changing series of modular robots as well as be used for hands-on training and lectures. The laboratory needed to be a continuous open space, yet conducive for small clusters for hands-on training. Underpinning this brief, MOD also sought to create an engaging and future-forward spatial experience that denotes the idea of industrial automation and precision.

Upon arrival at the lift lobby, a vivid prelude to the laboratory space greets the viewer. A web of soaring white lines cut through the black space to create an anamorphic experience to disorient the floor from the ceiling. From the black envelope of the lift lobby, a custom oversized door pivots open to reveal a dramatic metallic faceted space, creating a contrast that is at once striking yet complementary.

For maximum flexibility to the space, MOD introduced a "second" skin - developed to seamlessly create a dynamic space by deconstructing the ceiling and wall planes into an array of dazzling facets. Each facet comprises stacked layers of hand-cut aluminium hollow tubing; rotating the direction of the tubes with every facet to create a bold multi-directional effect. The aluminium screen cladding also serves to cloak the necessary but unsightly mechanical and electrical services while allowing ease of access for operation. This skin was shaped in plan with enclaves for small group work clusters accompanied by separate access hatches to the services behind. The random sprinkle of custom LED strips serves to highlight the multi-directional panels with a cutting-edge aesthetic. Overall, the space provides a suitable future-forward backdrop to usher in an age of automation and robotics.

Awards:
RACE Robotics Laboratory was honoured to have been 1 of 6 international projects worldwide, selected to be Overall Winners in the 45th Annual Interior Design Competition, in Chicago, organized by IIDA. Altogether there were 400 entries from 29 countries. The jury’s citation: “A wonderful design for a tech learning space that uses materials to communicate its use. The fact that it can be transported and temporal adds to the complexity of the design.”

In addition, RACE was also named overall winner for Workplace category in BCI Asia Interior Design Awards 2018. The jury said, “amid Singapore’s drive for increasing productivity, and possible resistance to adopting new technology, RACE has done a commendable job increasing manufacturing companies’ motivation to embrace robotics technology. The future-forward tech vibe is palpable and the added challenge of being temporal and transportable, makes the design impressive.”

RACE also won or named finalist for the following awards:
Winner, Interior Architecture: Showroom, 2019 | iF Design Award, Germany
Winner, People's Vote: Learning Space of the Year, 2019 | Frame The-Great-Indoors Award, Netherlands
Finalist, Jury's Vote: Learning Space of the Year, 2019 | Frame The-Great-Indoors Award, Netherlands
Winner, Best Design Award, 2018 | IAI Design Awards, China
Winner, Interiors: Commercial – New Retail Space, 2018 | APDC*IDA Design Excellence Awards, London
Certificate of Excellence: Interior Design - Professional, Best Commercial & Retail, 2018 | A&D Trophy Awards, HongKong and A&D China Awards, Shenzhen
Finalist, Museum or Exhibition Space, 2018 | FX Design Awards, London
Finalist, Best Interior Project: Work, 2018 | Blueprint Awards, London
Longlist, Small Interior, 2018 (out of 3,689 entries from 91 countries) | Dezeen Awards, London

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